Brand Psychology
The person buying a website is rarely buying a website. They are buying proof of their own taste, competence, and judgment. They sit in a meeting and pull up the site to justify a decision. The site must be impressive enough to validate taste and smart enough to justify the investment.
These essays explore the neuroscience and psychology behind that moment: what happens in the brain when someone sees something beautiful, why the best product demos show feeling instead of features, and how design decisions work on a level deeper than conscious evaluation.
Featured
The Manila Envelope Moment: Why the Best Demos Show Feeling, Not Features
On the art of the product reveal, from Steve Jobs's MacBook Air to iPod silhouettes to Porsche's engine note. What happens when you demonstrate an experience instead of a specification.
The Neuroscience of 'Wow': What Happens in Your Brain When You See Something Beautiful
On neuroaesthetics, the brain's beauty circuit, and why good design is not subjective. From Semir Zeki's lab to the medial orbitofrontal cortex to your homepage.
Why Your Website Is a Career Move, Not a Brochure
The person buying a website is rarely buying a website. They're buying proof of their own taste, competence, and judgment. On the psychology of B2B purchasing decisions.
Related topics
The Invisible Craft
The highest craft disappears. On making hard things look effortless, the power of negative space, and why the best work never announces itself.
Transformation Stories
Before and after. Real projects, real timelines, real outcomes. From embarrassed to proud.
Taste & Judgment
Knowing what to build matters more than knowing how. Scope as a skill, restraint as a strategy, taste as a moat.