Precis Digital

Precis Digital is a data-driven marketing agency with offices across Europe. As a company that advises clients on digital performance, their own website needed to reflect best-in-class standards. But the existing site had grown organically, accumulating technical debt that slowed page loads and hurt engagement metrics.

The team needed a site that matched their reputation: fast, modern, and conversion-focused. Core Web Vitals scores were falling short of the benchmarks they recommended to their own clients, creating a credibility gap.

Beyond performance, the site needed to communicate Precis' positioning as a premium, data-first agency to prospects evaluating multiple partners.

We started with a performance audit, identifying the largest contributors to slow load times: unoptimized images, render-blocking scripts, and excessive DOM complexity. Every element was evaluated against a strict performance budget.

The rebuild focused on three priorities: reducing time-to-interactive below 2 seconds, achieving a consistent 90+ Lighthouse score, and creating a design system flexible enough for Precis to scale content independently.

We stripped out heavy JavaScript frameworks in favor of lightweight, purpose-built components. Images were converted to modern formats with responsive srcsets. The typography and spacing system was rebuilt from scratch to ensure consistent rendering across devices.

The rebuilt site delivered measurable improvements from day one. Engagement climbed 22.1% within the first month, driven by faster page loads and clearer navigation. Core Web Vitals hit 90/100, putting Precis in the top percentile of marketing agency websites.

The performance gains also had a direct impact on SEO rankings, with organic traffic increasing as Google rewarded the improved user experience signals.