Brand Psychology
Why design decisions work on the brain. The neuroscience of first impressions, the psychology of purchasing, and what makes people feel something.
Brand Psychology
The Manila Envelope Moment: Why the Best Demos Show Feeling, Not Features
On the art of the product reveal, from Steve Jobs's MacBook Air to iPod silhouettes to Porsche's engine note. What happens when you demonstrate an experience instead of a specification.
The Neuroscience of 'Wow': What Happens in Your Brain When You See Something Beautiful
On neuroaesthetics, the brain's beauty circuit, and why good design is not subjective. From Semir Zeki's lab to the medial orbitofrontal cortex to your homepage.
Why Your Website Is a Career Move, Not a Brochure
The person buying a website is rarely buying a website. They're buying proof of their own taste, competence, and judgment. On the psychology of B2B purchasing decisions.